KATHMANDU – TikTok, a widely popular social media app, is set to come back to the Nepali market

In 2023, the previous government led by Pushpa Kamal Dahal, commonly known as Prachanda, imposed a ban on TikTok, citing concerns over the app's potential to spread misinformation, encourage inappropriate content, and its impact on the social fabric of the country. KATHMANDU – TikTok, a widely popular social media app, is set to come back to the Nepali market after the KP Sharma Oli-led government decided to lift a ban imposed by the previous government headed by Pushpa Kamal Dahal. The ban was met with mixed reactions; while some praised the move as necessary to protect Nepali society, others criticised it as an overreach that stifled freedom of expression. The return of TikTok has been eagerly anticipated by many, especially the younger generation who had been avid users of the platform before the ban. KATHMANDU – TikTok, a widely popular social media app, is set to come back to the Nepali market after the KP Sharma Oli-led government decided to lift a ban imposed by the previous government headed by Pushpa Kamal Dahal. The app had become a major outlet for creativity, allowing users to create and share short videos, engage with global trends, and even gain a following that could lead to lucrative opportunities. The decision to lift the ban comes at a time when the Oli government is aiming to present itself as a forward-thinking administration that supports digital innovation and freedom of expression. By reversing the ban, Oli’s government is likely attempting to align itself with the global trend of embracing digital platforms, which are seen as essential tools for communication, business, and entertainment in the modern world. Critics of the ban, including various digital rights activists and younger politicians, have argued that the Dahal-led government's decision was a knee-jerk reaction to the challenges posed by digital media rather than a measured approach to addressing genuine concerns. They believe that instead of banning the app, the government should have focused on implementing stricter regulations and educational campaigns to promote responsible use of social media. On the other hand, supporters of the ban have expressed concerns that lifting it might lead to a resurgence of the issues that prompted the initial prohibition. KATHMANDU – TikTok, a widely popular social media app, is set to come back to the Nepali market after the KP Sharma Oli-led government decided to lift a ban imposed by the previous government headed by Pushpa Kamal Dahal. They argue that without proper oversight, TikTok could once again become a platform for spreading harmful content, which could negatively impact Nepal’s youth. To address these concerns, the Oli government has promised to introduce a set of guidelines that will regulate the content shared on TikTok. KATHMANDU – TikTok, a widely popular social media app, is set to come back to the Nepali market after the KP Sharma Oli-led government decided to lift a ban imposed by the previous government headed by Pushpa Kamal Dahal. These regulations are expected to include measures to prevent the spread of misinformation, protect user privacy, and ensure that the platform is used responsibly. The government has also indicated that it will work closely with TikTok's parent company, ByteDance, to ensure that the app's content aligns with Nepal’s cultural values and legal framework. The economic implications of lifting the ban are also noteworthy. With the app’s return, businesses, influencers, and content creators who rely on TikTok for marketing and revenue generation can once again tap into this platform. This could potentially boost the digital economy, create new jobs, and provide opportunities for Nepali creators to reach global audiences. Furthermore, the reinstatement of TikTok aligns with Nepal's broader efforts to digitise its economy and integrate with the global digital landscape. KATHMANDU – TikTok, a widely popular social media app, is set to come back to the Nepali market after the KP Sharma Oli-led government decided to lift a ban imposed by the previous government headed by Pushpa Kamal Dahal. As the country continues to modernise, platforms like TikTok could play a crucial role in fostering innovation, creativity, and connectivity among its citizens. In conclusion, KATHMANDU – TikTok, a widely popular social media app, is set to come back to the Nepali market after the KP Sharma Oli-led government decided to lift a ban imposed by the previous government headed by Pushpa Kamal Dahal. This move is expected to have far-reaching impacts on the social, economic, and political landscape of Nepal. While it presents opportunities for growth and modernisation, it also poses challenges that will need to be carefully managed. As TikTok makes its return, all eyes will be on how the Oli government handles the delicate balance between embracing digital innovation and safeguarding the interests of its citizens.